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In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".
the site was hacked by a group known as "The Impact Team".
Ashley Madison employs guerrilla marketing techniques to advertise its site.
One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.
Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships.It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.